YouTube
@Alex.Martini__- Subscribers528,000
- Views / yr59.7M
- Impressions / yr340.1M
- Watch hours / yr1.5M
2026 Partnership
Partner with Alex Martini
A rising figure in aftermarket automotive with 1.5M+ followers and 450M+ lifetime views. Here is the audience, reach, and track record behind every partnership.
By the numbers
Combined reach
Total followers
1.5M+
Lifetime views
450M+
Video views (2025)
144.3M
Avg. engagement rate
8.2%
Platforms
Where the audience lives
TikTok
@alex.martini__- Followers484,000
- Followers318,000
- Engagements27.16M
- Avg. reel likes12,600
- Engagement rate8.2%
Audience
Who is watching
A prime, purchase-ready demographic. The core YouTube audience skews 18-44, right in the sweet spot for aftermarket and lifestyle brands.
18-24
28.3%
25-34
35.5%
35-44
17.7%
45-54
8.5%
The difference
Why brands partner with Alex
Authentic
Content is built off authentic conversations, tones, and activities the audience did not know they wanted to see. Uniquely developed and distributed.
Experienced
Over 12 years in the automotive industry, from car shows to product testing, benefiting both the novice DIY enthusiast and the experienced builder.
Involved
Active in the SEMA Wheel & Tire Council and global events like IMSA, WEC, NASCAR, FormulaDrift, Tuner Evolution, SlammedEnuff, Ebisu, and endurance racing.
Full picture
A background scaling ecomm startups and omnichannel content strategies means every partnership is optimized for a positive, measurable ROI.
Case studies
Results Alex delivers
Torque Motorsport
Two-year partnership launching an automotive video game across North American markets.
Views
28M
Events
14
Downloads
392K
Fans
352K
BBS
Influencer strategy, dealer education, and brand ambassadorship for the Unlimited program launch.
Awareness
+429%
Sales
$149K+
Engagement
+165%
Content
75 pieces
König
Curated content expanding König Wheels presence and driving product interest with enthusiasts.
Sales
$340K+
Impressions
26.5M
Content
105+ pieces
'25 Growth
+307%
Michelin
Global ambassador program scaling international awareness around tire safety and motorsport.
Global events
8
Views
22.5M+
Engagement
8.2%
Content
65 pieces
On the build
2026 build slate
A full calendar of feature builds - from JDM icons to exotics - giving partners recurring, story-driven placement across the year.
Q1
- Series 1 Datsun 240Z
- Nissan S15 JDM build
- Honda S2000
Q2
- Chevy C4500
- Mazda Miata
Q3
- Mercedes-Benz 280SE
- Alfa Romeo 75
- Volvo P1800
Q4
- Chevrolet Corvette
- Ferrari 599
Track record
Brands Alex has worked with
Logos link to a full case study where one is available.
Opportunities
Partnership options
Annual Brand Partner
$45K - $65KAnnual, billed monthlyQuarterly YouTube features, monthly Instagram reels, and co-branded storytelling with recurring feedback and reporting.
Tour Partner
$25K - $40KPer tourBrand display at events, on-site content capture, and VIP experiences hosted across Alex's channels.
Exclusive Build Partner
$10K - $20KPer buildA dedicated vehicle build series with exclusive brand rights and build-specific co-branded content.
Individual Content
Ad hocPer projectShort-form, long-form, photo assets, white-label ad creation, and event activation on an as-needed basis.
Request the full media kit
Interested in a partnership? Reach out and we will send the complete 2026 partnership book with full reporting and package details.
Request media kit